Pali, November 10, 2026: Rajasthan startups use local resources to create jobs for women, youth. The News Mill reported the development in a detailed account.

According to The News Mill, Home » Nation and Beyond » Rajasthan startups use local resources to create jobs for women, youth ANI Photo | Rajasthan startups use local resources to create jobs for women, youth Two startups in Rajasthan’s Pali district are transforming local resources into business opportunities while generating employment for rural women and youth.

These ventures are moving entrepreneurship beyond village boundaries by creating value-added products from native materials. One such enterprise, Aukasan, was founded by Rakesh Dave. It has developed a wellness business based on babool pods, commonly found in the region but largely overlooked.

The pods undergo cleaning, drying, grinding and packaging to produce a range of products. The company integrates women from tribal communities – primarily the Garasia and Bhil – into its production process by employing them to collect pods from nearby forests and participate in processing tasks. Dave said, “We have two tribal communities in our area – the Garasia and Bhil communities.

Women from these communities collect pods from the forests and bring them to our processing unit. We wash them, dry them in the shade, pound them into powder, sieve it and then package it. Through value addition, we have been able to develop several products.” Currently, around 15 women work at Aukasan, performing varied roles such as separation, drying and washing.

Priyanka, one of the employees, explained, “About 15 women work here. Some separate the material, some dry it, while others wash it. Everyone has a specific role in the process.” The startup has also created roles for local youth in digital marketing and e-commerce, allowing them to work locally without migrating to larger cities.

Nandini, a social media executive with Aukasan for nearly two years, said, “I handle editing and other social media-related work, including posting about our products on platforms such as WhatsApp, Facebook and Instagram.” Another Pali-based venture, Fruitox, was started from a home kitchen by Abhay Sabu. It specialises in dry-fruit-based sweets made using dates for natural sweetness instead of refined sugar. The products include almonds and cashews but avoid refined sugar, mawa or khoya, which also extends their shelf life.

Sabu stated, “Our sweets are dry-fruit-based. We do not use refined sugar; instead, we use the natural sweetness of dates. This reduces the moisture content and gives our products a shelf life of up to four months.” Fruitox has generated employment for local women and is expanding its reach through online sales.

Its website facilitates orders from across India. Anjali, the marketing manager, said, “We have our own website and deliver across India. Our products reach customers in South India, Mumbai and Pune, among other places.

We can send our sweets anywhere in the country, and we are working towards covering the remaining states as well.” These two enterprises exemplify how entrepreneurship in smaller towns can combine indigenous resources, innovative approaches and digital platforms to establish sustainable businesses. They demonstrate how local enterprises can empower women, support youth employment and encourage community-based economic development.

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