Apple is gearing up to enter the augmented reality wearables market, with reports suggesting that its first-generation smart glasses—dubbed “Apple Glass”—will enter mass production in late 2025, and see a possible commercial launch in 2026 or 2027. Unlike the bulky Vision Pro headset, these smart glasses are expected to offer a more lightweight, Ray-Ban-style design, focused on AI-powered features such as gesture recognition, voice commands, and contextual environmental data. While the initial version may lack full AR displays, future models are expected to integrate advanced mixed-reality capabilities.

The product is Apple’s answer to growing competition from Meta, Google, and Samsung, all racing to dominate the next-generation wearable tech space. Industry experts see 2025 as the inflection point where Apple transitions from headset experimentation to developing more user-friendly and affordable AR wearables. With innovation in custom processors, liquid glass interfaces, and visionOS integration, Apple’s upcoming smart glasses could revolutionize how we interact with digital content in the real world.