PVR INOX CEO Defends Bhool Chuk Maaf as a Genuine Hit Amid Legal Conflict and Pricing Controversy

Mumbai — Bhool Chuk Maaf, the latest Bollywood release, has found itself in the headlines not just for its storyline or performances, but also due to the controversy surrounding its release and ticket pricing. Amid the buzz, PVR INOX CEO has spoken out, calling the film a "genuine hit", despite skepticism about its performance being fueled solely by discounted ticket prices.

“Some wrote off Bhool Chuk Maaf too early. The film is a genuine success with strong audience engagement,” the CEO stated, countering narratives that its box office numbers were inflated due to promotional pricing

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Legal Dispute with Makers

The film’s release was briefly overshadowed by a legal conflict between PVR INOX and the makers of Bhool Chuk Maaf. Though details of the dispute remain limited, it reportedly involved distribution terms and theatre allotments.

Despite the tension, the film was released nationwide and reportedly saw strong footfall across major cities, especially during its opening weekend.

Discounted Tickets: A Factor or a Strategy?

Critics alleged that the movie’s success was primarily due to heavy ticket discounts offered by certain chains. However, the PVR INOX CEO defended the strategy, saying:

“Pricing is a lever every industry uses. What matters is how audiences respond — and they’ve responded with love.”

Audience Reception

Word of mouth and positive audience feedback appear to have played a key role in Bhool Chuk Maaf's performance. Social media buzz and favorable reviews have helped the film maintain momentum.

Conclusion

Despite early roadblocks, Bhool Chuk Maaf is being recognized as a commercial success. The PVR INOX CEO’s statement attempts to settle the debate — suggesting that strong content, not just pricing tactics, drove the film's popularity.