In a major step toward digital transformation, Mondelez International, the global confectionery and snack giant behind iconic brands like Oreo, Cadbury, and Toblerone, has revealed plans to deploy a new generative AI tool to optimize its marketing operations. The move is part of the company’s broader strategy to reduce costs, increase creative output, and accelerate its digital marketing efficiency worldwide.

According to Mondelez executives, the company’s adoption of artificial intelligence (AI) aims to streamline content creation, automate ad design, and improve audience targeting — all while reducing marketing expenditure. By leveraging generative AI, Mondelez hopes to maintain its global brand presence while operating with greater agility in a fast-changing advertising landscape.

The AI tool, developed in collaboration with leading tech partners, will be integrated across the company’s regional marketing divisions. It is expected to assist in producing digital ads, social media campaigns, and localized creative assets at a fraction of the traditional cost and time.

Mondelez’s Chief Marketing Officer explained that AI will help deliver data-driven, personalized campaigns, allowing the company to reach diverse markets more efficiently. “Generative AI gives us the ability to test creative ideas faster, optimize ad performance in real time, and reduce the overall cost of production,” the executive said.

This initiative comes at a time when consumer goods companies are facing rising marketing costs, fragmented media channels, and the growing demand for highly tailored content. Mondelez sees AI not just as a cost-saving tool but as a creative enhancer that can help its brands remain culturally relevant across geographies.

🤖 How Generative AI Will Transform Mondelez Marketing:

Content Creation: AI tools will assist in designing visual assets, writing ad copy, and generating multilingual campaigns.

Efficiency Boost: Automated workflows will cut turnaround times from weeks to hours.

Personalization: Campaigns will be tailored to audience preferences based on behavior and regional trends.

Cost Optimization: By reducing dependency on external agencies and manual editing, marketing expenses are expected to drop significantly.

Data-Driven Insights: AI-powered analytics will help assess campaign effectiveness in real time, improving decision-making and return on investment (ROI).

Industry experts say Mondelez’s AI integration reflects a broader shift in global marketing strategies, where brands increasingly rely on AI to achieve scale without compromising creativity. The company joins a growing list of consumer goods giants — including Unilever, Nestlé, and Coca-Cola — that are experimenting with generative AI tools to transform their advertising models.

However, Mondelez also emphasized that AI will complement, not replace, human creativity. “We believe technology should empower our teams, not limit them,” the company stated. The marketing teams will continue to oversee brand tone, storytelling, and campaign direction while AI handles repetitive and data-heavy tasks.

🌍 Global Implications:

Mondelez’s adoption of AI could set a precedent for the food and beverage industry, where marketing innovation is key to consumer engagement. As digital platforms evolve and content demands rise, companies using AI effectively are expected to gain a competitive edge.

The rollout of the generative AI tool will begin in select global markets in early 2025, with a full-scale implementation planned by the end of the year. Mondelez aims to evaluate cost savings, creative performance, and consumer response before expanding the program further.

With this strategic shift, Mondelez International is positioning itself at the forefront of AI-driven marketing transformation, showing how global brands can merge technology, creativity, and cost efficiency in the modern business era.