Noida Startup Eyes “Adobe of India” Title with Cutting-Edge AI Editing Tools, Backed by Apple

Noida | June 9, 2025 — In an era dominated by rapid advancements in generative AI and large language models (LLMs), a quietly rising startup from Noida is taking bold steps to carve out a unique niche in the creative tech space. With a 60-member team, largely comprised of IIT alumni, the company is setting its sights on becoming “the Adobe of the Indian subcontinent.” And in this mission, it appears to have found an unlikely ally—Apple.

From Noida to Global Ambitions

While the photo and video editing industry is far from new, the tools powering it are being reinvented faster than ever thanks to AI. Large corporations like OpenAI and Google are embedding editing capabilities into their ecosystems at the click of a button, raising the question: can standalone editing platforms survive in this new AI-dominated age?

This Noida-based firm believes the answer is yes—with the right mix of deep tech innovation, user-first design, and AI integration tailored for creators, not just coders.

Generative AI at the Core

What sets this startup apart is its complete integration of generative AI for creative workflows—from background replacement and video upscaling to real-time collaboration and smart asset generation. Unlike legacy tools that require learning curves, the startup’s vision is to make professional-grade creativity accessible to the masses, without compromising on power.

Apple’s Support: A Game-Changer

While not an official investment, Apple has extended strategic support to the startup through mentorship, early access tools, and co-marketing initiatives via its developer accelerator in Bengaluru. This endorsement has not only bolstered the company’s visibility but also given it a critical edge in performance optimization for iOS and MacOS devices—still the preferred platforms for creative professionals worldwide.

Why This Matters

India’s startup ecosystem has long been hailed for its fintech, SaaS, and logistics innovations. But the creative tech space has largely remained underserved, especially when it comes to homegrown tools that can rival global giants like Adobe.

This startup is trying to change that—with a focused team, India-centric pricing, and a belief that local innovation can outperform bloated legacy software.

Key Highlights:

A 60-member team, mainly IIT graduates, building AI-powered photo/video editing tools.

Aims to be the “Adobe of India”, with features optimized for mobile-first and creator-centric use cases.

Apple’s support through its India developer program gives it a global edge.

Uses generative AI and LLMs for simplified, yet powerful creative workflows.

Competing in a space dominated by tech giants with much larger war chests.

What’s Next?

As generative AI reshapes creative industries, this Noida startup’s success could signal a new wave of Indian innovation—not just in enterprise or finance, but in the tools that shape art, communication, and identity. And with the right mix of speed, simplicity, and scale, the "Adobe of India" might not be a distant dream after all.